Reimagining Yeti’s purchace experience
Design Direction
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Creative Strategy
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Content Strategy
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Visual Design
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Design Direction ⁕ Creative Strategy ⁕ Content Strategy ⁕ Visual Design ⁕
Project
Overview
Given the significant nature of YETI purchases, ensuring customer confidence throughout their buying journey was crucial.
This prompted a comprehensive site-wide refresh, featuring enhanced e-commerce, optimized user flows, and enriched storytelling. The new experience allows customers to navigate a bold, inspiring, and educational product journey, reinforcing YETI's mission.
Icons for digital & beyond
We created a distinctive set of icons for YETI that reflect their extensive product line, designed for use throughout their entire ecosystem, both online and offline.
