Designing the future of health care

Design Direction

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Product Design

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Website Design

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Brand Strategy

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Design Direction ⁕ Product Design ⁕ Website Design ⁕ Brand Strategy ⁕

Project
Overview

To meet a building demand for digital care, Kaiser Permanente needed to overhaul their mobile app and web experiences to create a patient-first care experience, that delivered the the best, most efficient care to their 12million+ members.

We were asked to build, launch, and optimize their core mobile app and website, to create an experience that was simple, proactive, and human.

Tomorrows health care, today

From tele-health to vaccinations, the transformation of health care is one of the biggest stories of our time, and Kaiser Permanente has boldly emerged as an innovator.

Embracing proactive care anywhere & everywhere

We introduced “Get Care Now” options in the mobile app to schedule vaccinations, appointments and tele-health video visits increased app usage by 13%.

Building a lasting (Digital) impact

Lab Tests Reviewed Online

91m

Prescriptions Ordered

49m

92%

Member Satisfaction In-App

Increase In Digital Adoption

114%

Increase In Appointments Booked Online

80%

Prat Vemana
Chief Digital Officer

“We brought our members, physicians, operators, designers and engineers together to make something magical for our patients. Rather than something painful, we’ve made health care an experience.”