The Lucid Motor’s digital showroom — where luxury is an experience.
Design Direction
⁕
Information Architecture
⁕
User Experience
⁕
Visual Design
⁕
Content Strategy
⁕
Design Direction ⁕ Information Architecture ⁕ User Experience ⁕ Visual Design ⁕ Content Strategy ⁕
Project
Overview
For over a decade, Lucid Motors has been at the forefront of electric luxury vehicle manufacturing.
Lucid Motors engaged us to elevate their website from a simple product marketing site to a comprehensive, luxurious experience. Our goal was to create an informative platform where users can explore everything about Lucid, from initial discovery to ownership.
Lucid goes beyond zero-emission cars. Our site layout was designed with sustainability in mind — utilizing dark mode to cut energy usage by up to 47%.
Designing a sustainable future.
Mirroring the attention to detail of the award-winning vehicle lineup, we helped elevate the aesthetics of their icon set
Impactful iconography
Creating conversation
& conversion.
Engagement Rate
+18%
Session Duration
+68%
+7,246%
Sign-Ups
SEO Ranking (up from #8)
#4
Derek Jenkins
Head of Design, Lucid Motors
