The journey ahead deserves an open road Creative Strategy ⁕ Content Strategy ⁕ Website Design ⁕ Visual Design ⁕ Creative Strategy ⁕ Content Strategy ⁕ Website Design ⁕ Visual Design ⁕ Creative Strategy ⁕ Content Strategy ⁕ Website Design ⁕ Visual Design ⁕ ProjectOverview Uproad is a brand that aims to move the world beyond tickets, late fees, loose change, and outdated transponders. They came to us with an ask to build them a website that reflects their modern approach to tolling. Mobile first… of course The menu icon migrated over to the right side for better reachability as well as we really put gestures to work avoiding long scrolls where possible. Motion is a huge part of the brand so we made sure to weave that notion throughout the experience.Ranging from micro-interactions to swooping full-screen transitions, the site is infused with thoughtful contextual animation. The importance of motion Next is Lucid Motors
